Kelly is a Lead Midwife for the Genomics Service in North Thames at UCL Partners. She is currently leading on a project that looks at the pathway to improve the links between pathology and genetics for bereaved families who have a post mortem.  Kelly has previously worked as a bereavement midwife, supporting families after the death of their baby and provided emotional and practical support.

She is keen to use her midwifery knowledge and skills to work with Sands to continue to reduce the stillbirth rate in the UK and improve bereavement care. 

 

Sarah and her husband Andrew lost their son, Jacob, at birth in 2005. Sands was a lifeline, connecting them to other bereaved parents and providing crucial support through their hospital, St George’s in Tooting. Sarah got involved with her local Sands, hosting support groups and fundraising, and subsequently attended discussion groups to help trainee midwives understand the experience of bereaved parents. Sarah is Chief Marketing Officer at Killik & Co and has over 25 years’ experience in marketing, innovation and digital development across corporate and charitable organisations, which she hopes will be valuable to Sands in growing income and reaching more people.

Shetal is also known as KSAVI, a trained makeup artist and a positivity coach with a large following in the South Asian community. She found comfort, motivation and gratitude in celebrating both inner and outer beauty following the devastating loss of her second son, Shivai. She used the coping mechanisms learned on her own personal journey through grief to find happiness, and to talk openly about overcoming adversity, to help others. She believes in sharing her vulnerability in a frank and open way, and is committed to reaching out to the South Asian community to help address some of the cultural barriers to talking about pregnancy and baby loss.  Her purpose centres around kindness and helping others who have experienced loss or trauma.