This impact report comes at an important time for Sands: it allows us to celebrate the significant achievements of our 2014-2017 strategy whilst also looking ahead to our new strategy which outlines what we want to achieve by 2020.

Since the start of the last strategy we have seen the number of babies who die before, during or shortly after birth fall to 15 babies a day in the UK. However, if the Secretary of State’s ambition to reduce stillbirth and neonatal death by 20% by 2020 and 50% by 2030 is going to be met, we still have much work to do.

Our mission is to reduce the number of babies dying and to improve care and support for anyone affected by the death of a baby – and with your help we are making a real difference for families affected by the death of a baby as well as reducing this tragedy for future families.